Kate has an uncanny intuition for lasting, relevant trends. She combines this with an extensive understanding of history and consumer behaviour.
Relevant trend implementation can be the key to successful innovation. You combine the inspirational factor with the relevant factor.
How does it work?
- You help brands to understand the consequences of a changing world with clear and inspirational insights and ideas.
- Use these insights to start working on true innovation.
- Reflect on the new ideas with your consumer, in order to check them out on his real functional and emotional needs.
Kate is guest professor Trendwatching & Concept Creation at Erasmus Hogeschool Campus Dansaert Brussels and part of the task force of an ‘in development’ Innovation Education Program. (This project is still a bit ‘under wraps’, but there’s more to come soon.)
Kate writes columns for specialized magazines and gives trend (r)evolution presentations for companies and seminars.
Call Kate & team for trend talks, trend columns, guest lectures, visual presentations and inspiration (wake-up) sessions.