MANIFESTO

Manifesto

STRATEGY FIRST. ALWAYS.

Stop confusing motion with progress. Choose your path wisely and execute what matters. If you don’t know where you are going,
why would people choose to follow you?

CREATIVITY IS PROBLEM-SOLVING

I see creativity as the ability to find fresh solutions to problems, issues or frictions by looking at them with expertise,
an open multicultural mind and an understanding of the human spirit, mixed with cross-disciplinary insights.

ARTISTS FEEL IT FIRST

Artists have the unique ability to touch upon deep drivers and changes that haven’t bubbled up to the
surface of society yet. I use them as checkpoints to confirm my own intuition and suspicions or
understand them more deeply.

I SPEAK MY MIND. I’M NO HONEY, HONEY

Sorry, not sorry. You’re not paying me (and my team) to just tell you want you want to hear, right?

HUMANS, NOT CONSUMERS

Consumers or clients are humans with dreams, passions, anxieties and mood swings. They are emotional,
irrational and often erratic creatures. So are you.

ALWAYS KEEP YOUR EYES OPEN. KEEP WATCHING. BECAUSE WHATEVER YOU SEE CAN INSPIRE YOU.*

OK, full disclosure: I didn’t make this one up*. But it’s definitely my mantra.
*It’s a quote from former Vogue stylist Grace Coddington in The September Issue movie.

NO SHARKS, PLEASE

I’m lucky enough to be in a position where I can choose my clients and team quite carefully.
I only work with people I like. Trust is key.

ME IS WE

Kate Stockman is a team. A team that can grow and shrink to accommodate the project at hand.

IT’S ALWAYS PERSONAL

I always keep it confidential and never go for the cookie-cutter approach. Skip the middlemen and work directly with
the people who think about your business, your brand, your product.

YOUR INNER CHILD IS ASKING: WHY ARE WE DOING THIS?

“That’s just the way it is!” is not a satisfying answer for me. Never has been. No matter how many times you repeat it.

NEVER IGNORE INTERNAL CULTURE

The NY Times once said it like this: “Don’t just consider how well a product works but look at who is making it and
how it is sold.” I agree 100%. If you don’t get the entire company culture right, nothing else matters.

Sir DAVID IS RIGHT.

To quote Sir David Attenborough on the ongoing climate crisis: “There’s not much time left.
We’re facing nothing less than the collapse of the living world.” I take his warning with me
in all brand strategies and innovation projects.

IT’S TIME TO GIVE BACK

Aside from working for big, international corporations, I also make time to help out the starters, the smaller businesses
who need strategy as much as the big players. That’s why I am a KMO-certified consultant, enabling me to work for smaller fees.

And that’s not all. Being a guest professor for 7 years and co-founder of the Bachelor Idea & Innovation Management at
Erasmus in Brussels is also part of this engagement and mentorship.

Contact

Book Kate Stockman as a strategic & innovation coach to lead and inspire your team, to provide clear & bold direction on what your business needs – short-term and long-term – and to keep track of your next generation of clients.

To contact her, simply:

Mail Kate: hello@katestockman.com
Call or app Kate: +32 476 22 24 79

Kate’s office?

Let’s not get stuck on locations: smartphones, tablets and laptops have made us all wireless and free from the shackles of an office desk. Conversations about collaborations, meetings & brainstorm sessions can happen anywhere, anytime. Just so you know, Kate Stockman’s studio is situated near Ghent, Belgium.

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The list

FOOD & BEVERAGES

Alpro
Alken Maes
Aoste
Bombay Sapphire
Callebaut
Campofrio Food Group
Croustico
Coca Cola
Come a casa
Domino’s Pizza
F.I.T. Food Ingredients Technology
Grey Goose
Gudrun Chocolates
Liebig
Lotus
Marcassou
Sofie Dumont
Stegeman
Terbeke
Vandemoortele Bakery
Vandemoortele Lipds
Veuve Clicquot
Wonky

FMCG & RETAIL

Colruyt
Jumbo
Ontex
Coca Cola

FASHION & BEAUTY

3 Suisses
Cime
Eskimo
Hampton Bays
Hanes
Furore
Les Deux
Lordsxlilies
L’Oreal
NDRWR
The Woody Group
Ultra Doux
Woody
Wright
Xandres

DESIGN & LIFESTYLE

Barbecook
Dark
Deceuninck
Deknudt Mirrors
Flanders DC
Food Alliance Congress
Indiandribble
Lampe Textiles
Lore van Keer
Manutti
Philippe Hoet
Tailormate
Truststudio
Venuez
Vincent Sheppard

ENTERTAINMENT

Bicycle
Boris Agency
Canvas
Cartamundi
Eén
Indiandribble agency
Ketnet
Knack Weekend
Lannoo
Middelheim Museum
MNM
Open VRT
Q Music
Roularta
Tomorrowland
Vitaya
VRT
We make you happy agency

OTHERS

Aternio
B Post
Famifed
Febelfin
Fronteer
Generation WOW
Move to live
Tifogroup
Vlam

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KMO Certified

Kate Stockman is a KMO_Portefeuille Certified Strategy Consultant. Registration number: DV.A240902. If you want to know more about this service, please send her an e-mail.

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