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Atelier Jolie’s first store opens in former Jean-Michel Basquiat’s NY studio

Atelier Jolie‘s inaugural permanent retail space, led by founder Angelina Jolie, finds its home at 57 Great Jones Street in New York’s NoHo neighborhood—an address steeped in history.

Unveiled just last Tuesday, the atelier occupies a former carriage house with a rich legacy, once owned by Andy Warhol and later serving as Jean-Michel Basquiat‘s studio and residence. Over the years, this 6,600-square-foot building has evolved into a canvas for street artists.

To craft the space, Jolie enlisted architects Enrico Bonetti and Dominic Kozerski. The result is a three-floor, 6,600-square-foot haven that seamlessly blends retail, a cozy cafe, and a vibrant community hub. Visitors can explore timeless fashion, savor diverse culinary offerings from various chefs, or collaborate with designers for unique, bespoke pieces. The store’s design exudes sophistication with sleek, minimal aesthetics—limewash-painted brick walls, pristine white floors, and bronze accents mirroring the intricate details of the available garments.

However, paying homage to the building’s artistic roots and the eclectic neighborhood, the graffiti-covered facade will proudly remain unchanged. At Atelier Jolie, history and modernity coalesce in a space that invites patrons to indulge in fashion, gastronomy, and community spirit.

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The client list

FOOD & BEVERAGES

Alpro
Alken Maes
Aoste
Bombay Sapphire
Callebaut
Campofrio Food Group
Croustico
Coca Cola
Come a casa
Domino’s Pizza
F.I.T. Food Ingredients Technology
Grey Goose
Gudrun Chocolates

Jasper’s sauzen

Koffies De Draak
Liebig
Lotus
Marcassou
Sofie Dumont
Stegeman
Terbeke
Vandemoortele Bakery
Vandemoortele Lipds
Veuve Clicquot
Wonky

FMCG & RETAIL

Colruyt
Jumbo
Ontex
Coca Cola

FASHION & BEAUTY

3 Suisses
Cime
Eskimo
Hampton Bays
Hanes
Furore
Les Deux
Lordsxlilies
L’Oreal
NDRWR

Terre Bleue
The Woody Group
Ultra Doux
Woody
Wright
Xandres

DESIGN & LIFESTYLE

Barbecook
Dark
Deceuninck
Deknudt Mirrors
Flanders DC
Food Alliance Congress
Indiandribble
Lampe Textiles
Lore van Keer
Manutti
Philippe Hoet
Tailormate
Trust Studio
Venuez Magazine + Venuez Hospitality Awards

Vincent Sheppard

ENTERTAINMENT

Bicycle
Boris Agency
Canvas
Cartamundi
Eén
Indiandribble agency
Ketnet
Knack Weekend
Lannoo
Middelheim Museum
MNM
Open VRT
Q Music
Roularta
Tomorrowland
Vitaya
VRT
We make you happy agency

OTHERS

Aternio
B Post
Famifed
Febelfin
Fronteer
Generation WOW
Move to live
Tifogroup
Vlam

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KMO Certified

Kate Stockman is a KMO_Portefeuille Certified Strategy Consultant. Registration number: DV.A240902. If you want to know more about this service, please send her an e-mail.

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