Innovation of the week
Beauty brand by Humankind
What is it?
by Humankind is a New York based a “direct-to-consumer” personal care brand dedicated to reducing single-use plastic waste in the products we use every day such as refillable deodorants and dehydrated mouthwash. One of the founders Brian Bushell started the brand after he visited Thailand and was horrified by the ocean plastic pollution he saw there.
Why do we love it?
First of all because the products are just beautiful to look at, the soaps have earth colours and are simple. Off course, the fact that they are drastically reducing single-use plastic waste with all of their products like soapbars, refill deodorants and shampoos. We love the minimalist & clean packaging that come in a range of gender-neutral colours that were selected to compliment neutral bathroom interiors.
Where can you buy it?