Britannia Industries is one of India’s leading food companies with a 100+ year legacy of exciting goodness. Britannia is among the most trusted food brands and manufactures India’s favorite brands like Marie Gold, Bourbon, Good Day, Tiger, NutriChoice, Winkin Cow, The Laughing Cow Cheese, Breads, Cakes, Nutrition Bars, Snacks, and more which are household names in India.
At Britannia, nature isn’t just an inspiration. Britannia’s latest campaign merges sustainability with creativity, as nature literally shapes its outdoor ads, showcasing the brand’s environmental commitments. The campaign’s creative agency, Talented, collaborated with multiple media partners to implement a unique media strategy that is counterintuitive to conventional billboard selection processes. Since media agencies typically do not track billboards “blocked by trees” in top Indian cities, the selection process involved a boots-on-the-ground approach. See for yourself how that turned out!
Throughout their sustainability journey, they stay committed to their motto that nature is shaping us. And now, nature shaped their billboards.
🌳 Plastic neutral since 2022
🌳 They’ve recycled 50% of their withdrawn water
🌳 Eliminated 19 tonnes of plastic trays
🌳 Used 35 million KW of renewable electricity.
🌳 And 46% of their plastic packaging is recyclable
Read about their commitment to ESG practices here: www.britannia.co.in/NatureShapesBritannia