Kate Stockman feels and observes, like no one else. What is happening in this rapidly changing world. She has a natural talent to spot and understand trends, but not like the average traditional trendwatcher who looks at trends to 'write a book and predict the future'. Kate is far from that cliché. She analyses consumer behaviour and tells us how to act and work with these insights. What do they mean for us as a business? Besides a sharp strategic insight, Kate has the ability to translate these directions and knowledge to understandable, operational plans that actually work. This makes her highly valuable.