As a CEO, starting a strategic journey with external people is always a bit scary. Who knows what they will come up with? Will we get along? Will my very important internal people have the same ideas and opinions as I have? It showed my (small) fears were unnecessary. Kate got to know our company extremely well in just 1 day. she inspired us, challenged us, made us feel at ease and digged out the best out of us. We have a much clearer view on where to go and what to do to get there. Kate made impact on all of us and created clear and well defined guidelines for our future journey.