When high-fashion and love brand of the fashion crowd Gucci sits together with thé outerwear specialist The North Face you know something is going on. Nature became fashion’s new playground and therefor new clothes needed to be designed. Think ready-to-wear, accessories, footwear and equipment. All pieces reveal a unified logo melding The North Face’s unmistakable Half Dome and Gucci’s Web stripe. Outerwear silhouettes and equipment are inspired by original designs from The North Face in the ’70s.
Nobody doubts that these garments will never see the mountains or the dusty off piste roads, but urban adventure is hip too, and we can always pretend going on a hike, no?