Meet imma, Japan’s first virtual model, often seen at events in Tokyo and around the globe, earning her worldwide fame. Imma launched her first-ever collection with The Drop from Amazon Fashion on Jan 29th, 2021 Japan time. As Japan’s first virtual human, imma developed her draft designs by utilizing innovative virtual fashion software, which The Drop brought to life. imma also produced a visionary film inspired by “Tokyo Chaos.” The film is directed by Gen Yoshida, director of kidzfrmnowhere and produced by Takayuki Moriya, executive producer from NION, a Japan-based film company with a global vision. The film brings viewers into imma’s world, featuring the virtual human walking through the streets of Tokyo with her friends, wearing garments from her collection.