Screenshot 2025-01-26 at 17.24.51

Pink Phos-Chek surreal photo series in L.A.

The recent wildfires ravaging Los Angeles County have created a surreal and captivating visual spectacle as firefighters deploy massive amounts of Phos-Chek, a bright pink fire retardant, to combat the flames.
This otherworldly scene has transformed parts of the city into a vibrant pink landscape, drawing attention from both locals and the media.Phos-Chek, a water-based fire retardant used since the 1960s, has been dropped in unprecedented quantities over residential areas, coating homes, cars, and vegetation in a striking pink hue. The vivid color, which comes from iron oxide (rust), serves a crucial purpose by helping pilots and firefighters track where the retardant has been applied.
As the fires continue to rage, air tankers have been releasing thousands of gallons of this flame-fighting substance, creating a stark contrast against the smoke-filled skies and charred landscapes. The result is a series of surreal images that showcase the intensity of the firefighting efforts and the scale of the disaster.These pink-tinged scenes have become a powerful visual representation of the ongoing battle against the wildfires. Social media platforms have been flooded with photos and videos capturing the eerie beauty of Los Angeles suburbs blanketed in pink, juxtaposed against the destructive force of the fires.While the Phos-Chek coating may appear alarming to some, it serves as a reminder of the innovative techniques being employed to protect lives and property. The retardant works by forming a protective layer on vegetation, absorbing heat and slowing the fire’s spread.
As the city continues to grapple with the devastating wildfires, these pink-hued images serve as a poignant reminder of the ongoing struggle and the resilience of those fighting to save their communities.
The Phos-Chek surreal photo series has not only documented a critical moment in Los Angeles’ history but has also created a unique and unforgettable visual narrative of this natural disaster.
Close

Contact

Book Kate Stockman as a strategic & innovation coach to lead and inspire your team, to provide clear & bold direction on what your business needs – short-term and long-term – and to keep track of your next generation of clients.

To contact her, simply:

Mail Kate: hello@katestockman.com
Call or app Kate: +32 476 22 24 79

Kate’s office?

Let’s not get stuck on locations: smartphones, tablets and laptops have made us all wireless and free from the shackles of an office desk. Conversations about collaborations, meetings & brainstorm sessions can happen anywhere, anytime. Just so you know, Kate Stockman’s studio is situated near Ghent, Belgium.

Close

The client list

FOOD & BEVERAGES

Alpro
Alken Maes
Aoste
Bombay Sapphire
Callebaut
Campofrio Food Group
Croustico
Coca Cola
Come a casa
Domino’s Pizza
F.I.T. Food Ingredients Technology
Grey Goose
Gudrun Chocolates

Jasper’s sauzen

Koffies De Draak
Liebig
Lotus
Marcassou
Sofie Dumont
Stegeman
Terbeke
Vandemoortele Bakery
Vandemoortele Lipds
Veuve Clicquot
Wonky

FMCG & RETAIL

Colruyt
Jumbo
Ontex
Coca Cola

FASHION & BEAUTY

3 Suisses
Cime
Eskimo
Hampton Bays
Hanes
Furore
Les Deux
Lordsxlilies
L’Oreal
NDRWR

Terre Bleue
The Woody Group
Ultra Doux
Woody
Wright
Xandres

DESIGN & LIFESTYLE

Barbecook
Dark
Deceuninck
Deknudt Mirrors
Flanders DC
Food Alliance Congress
Indiandribble
Lampe Textiles
Lore van Keer
Manutti
Philippe Hoet
Tailormate
Trust Studio
Venuez Magazine + Venuez Hospitality Awards

Vincent Sheppard

ENTERTAINMENT

Bicycle
Boris Agency
Canvas
Cartamundi
Eén
Indiandribble agency
Ketnet
Knack Weekend
Lannoo
Middelheim Museum
MNM
Open VRT
Q Music
Roularta
Tomorrowland
Vitaya
VRT
We make you happy agency

OTHERS

Aternio
B Post
Famifed
Febelfin
Fronteer
Generation WOW
Move to live
Tifogroup
Vlam

Close

KMO Certified

Kate Stockman is a KMO_Portefeuille Certified Strategy Consultant. Registration number: DV.A240902. If you want to know more about this service, please send her an e-mail.

Close
Subscribe to the newsletter and stay updated.

 
x

This website uses cookies. (own site + third party) learn more.

x