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The Reconsider Gender wave

When the avant-garde, luxurious London based department store Selfridges opened in 2015 a unique genderless shopping experience across fashion, accessories and beauty it was big news.  The Concept Space, devised by renowned designer Faye Toogood, was an environment in which you were given the freedom to transcend notions of ‘his’ and ‘hers’, as you simply found your most desired item by colour, fit and style. Including exclusive designs by both world-renowned and upcoming designers, complemented by exciting beauty launches, these products marked a significant turning point in the way we thought about fashion, beauty and style.

But the collection they presented was more a selection of genderless garnments, they called it ‘AGENDER’, both men & woman could wear without looking specific male of female. I was there in 2015 and I recall even the event was undeniable cool & future predictive, but also quite boring as there was hardly groundbreaking gender switch fashion like skirts & dresses for men, lace or extravagant jewellery that invited people never bother again to ‹ear whatever they want. As a men, as a women, or none of the latter.

In 2022, 7 years later, behaviour is changing. For the better (and for worse thanks to the über-conservative US Supreme Court, or the misogynist Trump), more radical, more liberal, gender blurring. Inviting us to reconsider gender, and what it means to us all. It is part of our zeitgeist and I find it liberating, refreshing and about time, humans can express their identity, freed from conventions, rules or what you should be.

Thank you Stromae, Paul, for showing the way with so much style, grace, class and fashion sense.

We could also mention Harry Styles was also leads the way although with somehow less class, less grace but nevertheless making bold statements and influencing the fashion scene forever. Only by being the first ever male cover star at US Vogue in 2020 made him legendary.

It’s about time we all reconsider gender and be free to wear and be whoever we want..

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Contact

Book Kate Stockman as a strategic & innovation coach to lead and inspire your team, to provide clear & bold direction on what your business needs – short-term and long-term – and to keep track of your next generation of clients.

To contact her, simply:

Mail Kate: hello@katestockman.com
Call or app Kate: +32 476 22 24 79

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Let’s not get stuck on locations: smartphones, tablets and laptops have made us all wireless and free from the shackles of an office desk. Conversations about collaborations, meetings & brainstorm sessions can happen anywhere, anytime. Just so you know, Kate Stockman’s studio is situated near Ghent, Belgium.

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The list

FOOD & BEVERAGES

Alpro
Alken Maes
Aoste
Bombay Sapphire
Callebaut
Campofrio Food Group
Croustico
Coca Cola
Come a casa
Domino’s Pizza
F.I.T. Food Ingredients Technology
Grey Goose
Gudrun Chocolates
Liebig
Lotus
Marcassou
Sofie Dumont
Stegeman
Terbeke
Vandemoortele Bakery
Vandemoortele Lipds
Veuve Clicquot
Wonky

FMCG & RETAIL

Colruyt
Jumbo
Ontex
Coca Cola

FASHION & BEAUTY

3 Suisses
Cime
Eskimo
Hampton Bays
Hanes
Furore
Les Deux
Lordsxlilies
L’Oreal
NDRWR
The Woody Group
Ultra Doux
Woody
Wright
Xandres

DESIGN & LIFESTYLE

Barbecook
Dark
Deceuninck
Deknudt Mirrors
Flanders DC
Food Alliance Congress
Indiandribble
Lampe Textiles
Lore van Keer
Manutti
Philippe Hoet
Tailormate
Truststudio
Venuez
Vincent Sheppard

ENTERTAINMENT

Bicycle
Boris Agency
Canvas
Cartamundi
Eén
Indiandribble agency
Ketnet
Knack Weekend
Lannoo
Middelheim Museum
MNM
Open VRT
Q Music
Roularta
Tomorrowland
Vitaya
VRT
We make you happy agency

OTHERS

Aternio
B Post
Famifed
Febelfin
Fronteer
Generation WOW
Move to live
Tifogroup
Vlam

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KMO Certified

Kate Stockman is a KMO_Portefeuille Certified Strategy Consultant. Registration number: DV.A240902. If you want to know more about this service, please send her an e-mail.

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