The people behind the Free water project took an old idea of physical advertising on FMCG products and transformed it into a fresh, relevant and exciting campaign. The idea: Fresh Water is placing payed ads on recyclable packaging and by doing so, they create a self-staining business with an ecological and human oriented goal.
they are proving that by getting free water in to the hands of every person in need of hydration and this in an eco-responsible way, marketing still can be an important driver for societal services. The cans and bricks are produced and filled locally, and because they all are made out of recyclable materials, they have little negative impact on the environment. Hurray!
Spotted by Iman Missinne
