Trend signal_happy cow toys

Meet Ece Tan, a speculative designer and researcher I met at the Central Saint Martins. As a trendwatcher & analist it is absolutely fascinating to follow the work of visionary designers and special the ones wha work in the speculative field of design. By presenting alternative narratives, designers like Ece Tan aim to critically engage viewers with possible future scenarios and to create catalysts for debate on the implications of the choices we make today.

In this project, she calls ‘Happy Cow’ she asks herself and us, the audience: “Can we give cows under our care the dignity of pleasure?”
Happy Cow proposes speculative sex toys for cows in order to make standard industrial farming practices more pleasurable for them. It is a design investigation into the arbitrariness of human empathy and the power imbalance between human and non-human species through the lens of commodified farm animals.

When there is a clash with human interests, we tend to disconnect from our impact on other species and the issues we create for them.
These sex toys make a commentary on known industrial farm practices that we regard as an unavoidable part of farming. By recontextualising these experiences and some of the common tools used in a dairy farm setting, the proposed toys aim to make farming procedures more pleasurable for cows whilst bringing their experiences to a level of human understanding.

This project uses design as a critical and provocative tool that questions our current anthropocentric practices and challenges the future of interspecies relations. It seeks to create catalysts for debate and empathy by offering the viewer a new perspective on ethical issues.

The collection of speculative cow sex toys includes “an artificial-insemination dildo,” a teat massager that can be attached to a milking machine pump, and a ribbed latex examination glove.

Ece Tan used silicone as a main material to hint at traditional sex toys.

A cow sex toy may certainly be a first for the agriculture industry, but certainly an interesting exploration of innovative thoughts in order to stimulate innovative thinking. The designs aren’t made for actual use, but to make people reflect on the  invasive yet routine practices in the dairy industry, such as milking and artificial insemination, more pleasurable for the cows.

Close

Contact

Book Kate Stockman as a strategic & innovation coach to lead and inspire your team, to provide clear & bold direction on what your business needs – short-term and long-term – and to keep track of your next generation of clients.

To contact her, simply:

Mail Kate: hello@katestockman.com
Call or app Kate: +32 476 22 24 79

Kate’s office?

Let’s not get stuck on locations: smartphones, tablets and laptops have made us all wireless and free from the shackles of an office desk. Conversations about collaborations, meetings & brainstorm sessions can happen anywhere, anytime. Just so you know, Kate Stockman’s studio is situated near Ghent, Belgium.

Close

The list

FOOD & BEVERAGES

Alpro
Alken Maes
Aoste
Bombay Sapphire
Callebaut
Campofrio Food Group
Croustico
Coca Cola
Come a casa
Domino’s Pizza
F.I.T. Food Ingredients Technology
Grey Goose
Gudrun Chocolates
Liebig
Lotus
Marcassou
Sofie Dumont
Stegeman
Terbeke
Vandemoortele Bakery
Vandemoortele Lipds
Veuve Clicquot
Wonky

FMCG & RETAIL

Colruyt
Jumbo
Ontex
Coca Cola

FASHION & BEAUTY

3 Suisses
Cime
Eskimo
Hampton Bays
Hanes
Furore
Les Deux
Lordsxlilies
L’Oreal
NDRWR
The Woody Group
Ultra Doux
Woody
Wright
Xandres

DESIGN & LIFESTYLE

Barbecook
Dark
Deceuninck
Deknudt Mirrors
Flanders DC
Food Alliance Congress
Indiandribble
Lampe Textiles
Lore van Keer
Manutti
Philippe Hoet
Tailormate
Truststudio
Venuez
Vincent Sheppard

ENTERTAINMENT

Bicycle
Boris Agency
Canvas
Cartamundi
Eén
Indiandribble agency
Ketnet
Knack Weekend
Lannoo
Middelheim Museum
MNM
Open VRT
Q Music
Roularta
Tomorrowland
Vitaya
VRT
We make you happy agency

OTHERS

Aternio
B Post
Famifed
Febelfin
Fronteer
Generation WOW
Move to live
Tifogroup
Vlam

Close

KMO Certified

Kate Stockman is a KMO_Portefeuille Certified Strategy Consultant. Registration number: DV.A240902. If you want to know more about this service, please send her an e-mail.

Close
Subscribe to the newsletter and stay updated.

 
x

This website uses cookies. (own site + third party) learn more.

x