The February 2022 issue of British Vogue features nine models of African heritage photographed by Rafael Pavarotti on its cover. Seemingly referencing Peter Lindbergh’s “Supers” Vogue cover from 1990, which introduced the world to the idea of the supermodel, the shot is a challenge to the traditionally white fashion industry, which has, even more since the murder of George Floyd, been under a large pressure to change to a more inclusive and diverse representation. The cover stars models are Adut Akech, Amar Akway, Majesty Amare, Akon Changkou, Maty Fall, Janet Jumbo, Abény Nhial, Nyagua Ruea and Anok Yai styled by British Vogue’s Editor-In-Chief Edward Enninful. Enninful is since he became editor-in-chief of Vogue trying very hard to turn things around and the team is making great progress.
But not all is fine, so it seems. People seem to have not taken kindly to Vogue magazine’s latest cover, labelling it ‘offensive’ and pandering to the ‘white gaze’. Vogue faced criticism for the way the models were dressed and presented, the overall aesthetic of the photo, their natural various black skin tones has been changed and also the fact that no one was seen wearing their natural hair.
Relevant or comments from people who can’t see it could be a photographic interpretation of a fashion phantasy. Check for yourself what do you think.
The least we can say is that the faces of fashion are changing drastically in many ways and it’s good to keep a close eye on what is happening. While writing this post, British Vogue released it’s March 2022 cover model and it’s no one less than supermodel and mom Naomi Campbell, posing with her baby. Times do are changing.
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