Erewhon, once a niche organic market in Los Angeles, has cemented its status as a cultural and business phenomenon in 2025. With a blend of celebrity buzz, influencer partnerships, and a relentless focus on exclusivity, the upscale supermarket chain continues to redefine what it means to shop for groceries in America. This year marks a turning point for Erewhon, as it embarks on its most ambitious expansion yet-opening three new locations in Manhattan Beach, West Hollywood, and Glendale. This is the largest number of store openings in a single year since Tony and Josephine Antoci acquired the brand in 2011, signaling the beginning of “Erewhon 2.0” and a new era of growth. Erewhon’s business model, built on high standards for product sourcing and an aura of exclusivity, continues to pay off. Erewhon’s influence extends far beyond its aisles, thanks to a savvy embrace of social media and celebrity culture. Erewhon’s focus on organic, sustainable, and health-conscious products, often paired with celebrity collaborations and a luxurious shopping experience.
The brand’s signature smoothies-often created in collaboration with stars like Hailey Bieber and Bella Hadid-have become viral sensations, driving millions in earned media value. Kaia Gerber, Jake Gyllenhaal, and Miley Cyrus are all members of Hollywood’s paparazzi-beloved shopping cult.
Erewhon isn’t just a grocer-it’s a lifestyle brand. The company has expanded its private-label offerings to include apparel, wellness products, and even home goods1. Its membership program has swelled to around 50,000 members, each paying $100 to $200 annually for exclusive perks, special pricing, and access to a “lifestyle collective” of partner discounts.
Erewhon’s success in 2025 is defined by rapid expansion, financial outperformance, and a unique ability to turn grocery shopping into a coveted lifestyle experience. By leveraging celebrity partnerships, influencer marketing, and a strong sense of exclusivity, Erewhon has transformed from a local organic market into one of the most talked-about brands in retail today. As Erewhon continues to blend luxury, wellness, and social cachet, its trajectory shows no sign of slowing.
Check the store out next time you’re in the US and try their signature smoothies like the Hailey Bieber’s Strawberry Glaze Skin Smoothie or the Malibu Mango Smoothie and Bliss by Tyla. Bon appetit!