Grey Poupon_mustard_Kate Stockman website

Dating back to the earliest incarnations of hip-hop and rap music, being branded has always been a must, whether it be the clothes you wear, the car you drive or even the food you eat. Cristal, Mercedes-Benz, Gucci, Patron and Versace are some common tropes found in hip-hop rhymes and part of the rap culture. But there is one brand that is less likely to be mentioned thinking about hiphop brand name-drops. Enter Grey Poupon, a Dijon mustard for the rich and object of some legendary commercials that are part of the collective memory. Due in part of the famous question – which has embedded itself into the American lexicon – “Excuse me, do you have any Grey Poupon?” and it’s easy to rhyme with status, the white wine-based mustard has been referenced in more than 100 songs. Many of rap’s biggest stars allude to their newfound wealth, using Grey Poupon as a status symbol of sorts. As time passed, hip-hop’s love affair with the famous mustard is as strong as ever.

Check out these Grey Poupon rap rhymes and go listen to this fun Spotify list called ‘Grey Poupon, futons and croutons’ and try to spot all the Grey Poupon references. Like you have nothing better to do, but hey, it’s fun and it lifts your street cred. Thank me later.

“This that Grey Poupon, that Evian, that TED Talk/Watch my soul speak, you let the meds talk/If I kill a nigga, it won’t be the alcohol/I’m the realest nigga after all” — Kendrick Lamar

“I be burnin’ MCs like Betty grandson. Smokin’ grey poupon boy.” — Busta Rhymes

“Yeezy, Yeezy, Yeezy, this is pure luxury. I give ’em grey poupon on a DJ Mustard, ah!”

and

“Back in college I had to get my back up off the futon/I knew that I couldn’t cop a coup with no coupons/Look at that neutron on his green like croutons/People asking him, ‘Do you have any Grey Poupon'”— Kanye West

“From futons to Grey Poupons, in church tryna’ get a little savings, yeah coupons.” — Big Sean

“18-carat gold pen, when it hits the sheets/Words worth a million like I’m rapping them through platinum teeth/I got the Grey Poupon, you been warned/Cause all beef return well done filet mignon”— JAY-Z

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Contact

Book Kate Stockman as a strategic & innovation coach to lead and inspire your team, to provide clear & bold direction on what your business needs – short-term and long-term – and to keep track of your next generation of clients.

To contact her, simply:

Mail Kate: hello@katestockman.com
Call or app Kate: +32 476 22 24 79

Kate’s office?

Let’s not get stuck on locations: smartphones, tablets and laptops have made us all wireless and free from the shackles of an office desk. Conversations about collaborations, meetings & brainstorm sessions can happen anywhere, anytime. Just so you know, Kate Stockman’s studio is situated near Ghent, Belgium.

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The list

FOOD & BEVERAGES

Alpro
Alken Maes
Aoste
Bombay Sapphire
Callebaut
Campofrio Food Group
Croustico
Coca Cola
Come a casa
Domino’s Pizza
F.I.T. Food Ingredients Technology
Grey Goose
Gudrun Chocolates
Liebig
Lotus
Marcassou
Sofie Dumont
Stegeman
Terbeke
Vandemoortele Bakery
Vandemoortele Lipds
Veuve Clicquot
Wonky

FMCG & RETAIL

Colruyt
Jumbo
Ontex
Coca Cola

FASHION & BEAUTY

3 Suisses
Cime
Eskimo
Hampton Bays
Hanes
Furore
Les Deux
Lordsxlilies
L’Oreal
NDRWR
The Woody Group
Ultra Doux
Woody
Wright
Xandres

DESIGN & LIFESTYLE

Barbecook
Dark
Deceuninck
Deknudt Mirrors
Flanders DC
Food Alliance Congress
Indiandribble
Lampe Textiles
Lore van Keer
Manutti
Philippe Hoet
Tailormate
Truststudio
Venuez
Vincent Sheppard

ENTERTAINMENT

Bicycle
Boris Agency
Canvas
Cartamundi
Eén
Indiandribble agency
Ketnet
Knack Weekend
Lannoo
Middelheim Museum
MNM
Open VRT
Q Music
Roularta
Tomorrowland
Vitaya
VRT
We make you happy agency

OTHERS

Aternio
B Post
Famifed
Febelfin
Fronteer
Generation WOW
Move to live
Tifogroup
Vlam

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KMO Certified

Kate Stockman is a KMO_Portefeuille Certified Strategy Consultant. Registration number: DV.A240902. If you want to know more about this service, please send her an e-mail.

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