DS Automobiles, the Premium French car manufacturer created an eco-conscious capsule fashion collection that actively absorbs CO2 and launched it during Paris Fashion Week A/W shows, 1 – 9 March 2021
The four-piece unisex collection has been created in collaboration with emerging high-fashion brand EGONlab – which featured as part of Paris Fashion Week’s SPHERE Showroom last year – and London-based design research studio, Post Carbon Lab. Consisting of a Parisian inspired slogan bomber jacket, trench coat and two t-shirts, designed exclusively for DS Automobiles by EGONlab, the garments feature elements treated by Post Carbon Lab with the photosynthetic coating, which absorbs carbon dioxide from the atmosphere.
The photosynthetic coating created by Post Carbon Lab consists of a layer of living algae on the fabric of the garments that absorbs carbon dioxide and emits oxygen, turning the carbon into glucose. So far, during the dyeing and coating process over the course of 10 weeks, the capsule collection has absorbed 1,452g of CO2, the same amount as a typical six-year-old oak tree over approximately six months.
The CO2-absorbing clothing collection forms a part DS’ Future Craft philosophy, combining French luxury savoir-faire with innovative and sustainable materials. By absorbing carbon dioxide from the atmosphere, the clothing line also underlines DS’ commitment to eco-conscious luxury that stands at the core of the electrified E Tense range.
Remarkable statement, and another sign of a growing antithesis of fast fashion and its associations with waste and climate change.