supermarkt3

SUPER, the first start-up only pop-up supermarket going for positive impact;

This is the world’s first supermarket that can rightly call itself SUPER.

This pop-up ‘Supermarkt’ in the Heerenstraat in Amsterdam was open for only 2 weeks in September 2021 and introduced visitors  to a range of products that make a positive impact on our planet, people and animals. SUPER markt had a clear mission: to make the offer in supermarkets more sustainable, healthier and tastier. and inspire by this initiative to do better by showing it was possible. From toilet rolls to jam, from toothpaste to ice cream, and everything in between, ‘Supermarkt’ did not just a showcase more than 30 affiliated young companies. Half of the shelves were filled with products from startups from ‘the Brave New Food range’ as open call participants and other game changers in their network. SUPERmarkt made both consumers and food industry companies more aware of the choice they have by not going for products that involve slavery, waste or the felling of rainforests.

This successful and remarkable PR stunt send out a bold signal to the ‘big boys’ in the food industry to make the effort and change from “green words to green deeds”. Juicy detail, Albert Heijn supported this initiative and offers in the meantime some of the products in their shelves. With success.

Initiative was taken by “We Change The Game” https://wechangethegame.nl/de-super-markt/  Albert Heijn and the DOEN Foundation support this initiative.

Hereby the entire list of brands that were present.

SUNT Food
Moyee Coffee
Mister Kitchen
Lazy Vegan
Fish Tales
Grünten
Max’s Organic Mints
SKOOP ijs
Magie Creations – BrewBar
Seamore
The LEKKER Company
Wild West Land
Smyle
Farm Brothers
Willicroft
Yogi Yousef
Wilder Land
Boon Food
Mayoneur
BeLeaf
Snack with benefits
Handsoff
Be Frank
The Lickin company
Marcel’s green soap
Chocolate makers
Dano bio
Verspilling is verukkelijk
Candy converters
De fruitmotor
Donny craves
GRO together
Instock
Intelligentfood
Pineut
The Ketchup Project
Van eigen deeg
Wholy Greens
Yespers
Botanic bites
Reflower
Fruitfunk
De Prael
De Koekfabriek
De Kleine Keuken
Rotterzwam

More information:
www.wechangethegame.nl

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Contact

Book Kate Stockman as a strategic & innovation coach to lead and inspire your team, to provide clear & bold direction on what your business needs – short-term and long-term – and to keep track of your next generation of clients.

To contact her, simply:

Mail Kate: hello@katestockman.com
Call or app Kate: +32 476 22 24 79

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The list

FOOD & BEVERAGES

Alpro
Alken Maes
Aoste
Bombay Sapphire
Callebaut
Campofrio Food Group
Croustico
Coca Cola
Come a casa
Domino’s Pizza
F.I.T. Food Ingredients Technology
Grey Goose
Gudrun Chocolates
Liebig
Lotus
Marcassou
Sofie Dumont
Stegeman
Terbeke
Vandemoortele Bakery
Vandemoortele Lipds
Veuve Clicquot
Wonky

FMCG & RETAIL

Colruyt
Jumbo
Ontex
Coca Cola

FASHION & BEAUTY

3 Suisses
Cime
Eskimo
Hampton Bays
Hanes
Furore
Les Deux
Lordsxlilies
L’Oreal
NDRWR
The Woody Group
Ultra Doux
Woody
Wright
Xandres

DESIGN & LIFESTYLE

Barbecook
Dark
Deceuninck
Deknudt Mirrors
Flanders DC
Food Alliance Congress
Indiandribble
Lampe Textiles
Lore van Keer
Manutti
Philippe Hoet
Tailormate
Truststudio
Venuez
Vincent Sheppard

ENTERTAINMENT

Bicycle
Boris Agency
Canvas
Cartamundi
Eén
Indiandribble agency
Ketnet
Knack Weekend
Lannoo
Middelheim Museum
MNM
Open VRT
Q Music
Roularta
Tomorrowland
Vitaya
VRT
We make you happy agency

OTHERS

Aternio
B Post
Famifed
Febelfin
Fronteer
Generation WOW
Move to live
Tifogroup
Vlam

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KMO Certified

Kate Stockman is a KMO_Portefeuille Certified Strategy Consultant. Registration number: DV.A240902. If you want to know more about this service, please send her an e-mail.

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