I know Murielle Victorine Scherre, the ravissant force behind the bold underwear label La Fille d’O, already for years and I love her never-ending creative battle for a different interpretation of sexy lingerie. Her iconic bra that was copied by many copycats all over the world, her provocative shows (I still remember the sexy car wash show in her early years!) and her consistent casting of street models for her collection campaigns…all statements that shape her fascinating label La Fille d’O.
As traditional lingerie might be possibly the most gendered item in a wardrobe, it was time for a more radical change. So it comes as no surprise that one day Scherre was going to challenge this status quo and rethink a more gender inclusive intimate apparel. She realized that although more and more gender non-conforming people were finding their way to her store and appreciated her aesthetics, the fit of La Fille d’O wasn’t designed with their bodies in mind.
Enter a brand new collaboration between Sébastien Meunier (ex Martin Margiela and Ann Demeulemeester were he worked already on femininity in his menswear designs and the masculine in women’s wear.) and Murielle of La fille d’O that was launched during the menswear season last June. Their exclusive collab line is designed for people, regardless of gender, size, or stage of transition or development, and it’s modeled by clients and friends of La fille d’O who styled themselves in the pieces.
Sébastien and Muriel found mutual grounds in their deep engagement in themes around body diversity and identity. No wonder that their first joined collection of de-gendering lingerie is such a refreshing, raw view on the freedom-to-wear- what-I-want movement.
Murielle Victorine Scherre & La Fille d’O on Instagram.
Sébastien Meunier on Instagram.
